90% of your prospective customers make buying decisions based on reviews and online mentions of your business. Your business’s reputation is EVERYTHING.
People often evaluate businesses using star ratings, comments, social media posts, blogs, and a variety of other methods. In an economy where 70% to 80% of market value originates from difficult-to-assess intangible assets like brand equity, intellectual capital, and goodwill, organizations are particularly vulnerable to anything that harms their reputations. It’s vital to be aware of what others are saying about your company.